Marketing: Concepts and Strategies
- ISBN-10
- 0618248919
- ISBN-13
- 9780618248919
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 631
- Language
- English
- Published
- 2003
- Publisher
- Houghton Mifflin College Division
- Authors
- William M. Pride, O. C. Ferrell
Description
Of course , other businesses quickly caught on to Montgomery Ward's success and opened their own mail - order businesses and , eventually , stores where people could see and try out the goods advertised in catalogs .
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