Small Business Management: Entrepreneurship and Beyond
- ISBN-10
- 0618258159
- ISBN-13
- 9780618258154
- Series
- Small Business Management
- Category
- Business & Economics
- Pages
- 660
- Language
- English
- Published
- 2002-03-01
- Author
- Timothy S. Hatten
Description
Hatten offers a balanced look at both entrepreneurship and small business management—concentrating throughout on how a small organization can achieve and maintain a sustainable competitive advantage. GoVenture—Live the Life of an Entrepreneur, a management simulation program on CD-ROM, is packaged for free with every new copy of Small Business Management, 2/e. Over 6,000 graphics, audio, and video clips (in a virtual 3D setting) immerse students in the day-to-day challenges of running a successful business. What Would You Do? scenarios appear in every chapter and allow students to assume the role of a small business manager making decisions and solving problems in real-world situations. Several pedagogical tools complement and reinforce the chapter material, including learning objectives, opening vignettes, Questions for Critical Thinking, Experience This exercises, Questions for Review and Discussion, and chapter summaries.
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Other editions
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- 2022-03-11
- 608 pages
- Paperback
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