Internet Marketing: Foundations & Applications

Internet Marketing: Foundations & Applications
ISBN-10
0618519998
ISBN-13
9780618519996
Series
Internet Marketing
Category
Business & Economics / General
Pages
386
Language
English
Published
2006
Publisher
Houghton Mifflin Company
Author
Carolyn F. Siegel

Description

Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

Other editions

Similar books