Essentials of Strategic Management

Essentials of Strategic Management
ISBN-10
0618605363
ISBN-13
9780618605361
Series
Essentials of Strategic Management
Category
Business planning
Language
English
Published
2008
Publisher
South Western Educational Publishing
Authors
Gareth R. Jones, Charles W. L. Hill

Description

Essentials of Strategic Management is a brief version of the authors' market-leading text, Strategic Management: An Integrated Approach, 7/e. The Essentials text follows the same framework as the larger book, helping students to identify and focus on core concepts in the field in a more concise, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high quality/variety case program examines small, medium, and large companies, both domestic and international.

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