Marketing
- ISBN-10
- 0618799702
- ISBN-13
- 9780618799701
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 629
- Language
- English
- Published
- 2008
- Publisher
- Houghton Mifflin College Division
- Authors
- William M. Pride, O. C. Ferrell
Description
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
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