The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, ...
CASE STUDY Attracting New Talent via Social Media As the Director of Human Resources for a television duopoly in a mediumsize market, Madison Murphy pondered how to get better-qualified people for entry-level positions for her two ...
In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are ...
Radio Marketing Guide & Fact Book, 2004–2005 Edition. Irving, TX: Radio Advertising Bureau, ... Somerville, NJ: Edison Media Research and New York: The Arbitron Company, 2000. Radio Today: How America Listens to ... Management, 8th ed.
Making, Moving and Marketing Digital Content Joan Van Tassel. You are general manager of FMRX, the second-ranked television station in the three-station market of Freedonia. Your station hopes to make a move on the top-rated station by ...
Electronic Media Management
Professione Social Media Manager. Strategie, tattiche e strumenti per i professionisti del Social Media Marketing
His invention was an improvement upon one constructed by John Fleming, an engineer from England. Fleming developed a radio wave detector in a sealed glass tube that came to be known as the Fleming valve or diode tube.
Well, the men's basketball team of my beloved alma mater, the University of Maryland, defeated Indiana for the national championship in 2002 (one of the high points of my life, but not really relevant to this book). I made a joke that, ...
29 There are plenty of historical texts about the early days of radio and television . A fine story of radio's origins is Tom Lewis ' The Empire of the Air . New York : Harper Collins , 1991 . 30 Michael Keith presents an overview of ...