Loyalty Programs: The Complete Guide
- ISBN-10
- 0648353567
- ISBN-13
- 9780648353560
- Language
- English
- Published
- 2020-09-15
- Authors
- Scott Harrison, Philip Shelper, Stacey Lyons
Description
They are available to consumers and businesses across most industries, and play a critical role in generating engagement with brands.Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and ...
