Spent: Sex, Evolution, and Consumer Behavior

Spent: Sex, Evolution, and Consumer Behavior
ISBN-10
0670020621
ISBN-13
9780670020621
Series
Spent
Category
Business & Economics
Pages
388
Language
English
Published
2009
Publisher
Penguin
Author
Geoffrey Miller

Description

Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.

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