Principles and Types of Speech Communication

Principles and Types of Speech Communication
ISBN-10
0673181561
ISBN-13
9780673181565
Series
Principles and Types of Speech Communication
Category
Language Arts & Disciplines / Public Speaking & Speech Writing
Pages
446
Language
English
Published
1986
Publisher
Scott, Foresman
Author
Douglas Ehninger

Description

Abstract: This 10th edition book has the essential features of the original book as written by Professor Monroe. Monroe originated the "Monroe's Motivated Sequence" which forms the conceptual core of so many successful persuasive and actuative speeches. Monroe also introduced a "three-step process" to teaching speech. Topics covered in the book include: public speaking skills; the basic elements of speechmaking; listening; speaker-audience interaction; planning and preparing speeches; choosing speech subjects and purposes; analyzing the audience and occasion; using motivational appeals in speech preparation; finding and using supporting materials; adapting the speech structure to audiences; beginning and ending the speech; outlining the speech; using visuals; developing speeches to persuade, inform and entertain. This book includes several sample speeches for study and analysis as well as recommended supplementary reading.

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