Introduction to Mass Communications

ISBN-10
0673468836
ISBN-13
9780673468833
Series
Introduction to Mass Communications
Category
Mass media
Pages
570
Language
English
Published
1994
Publisher
HarperCollins College
Authors
Edwin Emery, Phillip H. Ault, Warren Kendall Agee

Description

Delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field - the increasing international focus of mass communications, the growing multicultural nature of the audiences and the proliferation of new technology.

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