What Works
- ISBN-10
- 0674089030
- ISBN-13
- 9780674089037
- Series
- What Works
- Category
- Business & Economics
- Pages
- 399
- Language
- English
- Published
- 2016-03-08
- Publisher
- Harvard University Press
- Author
- Iris Bohnet
Description
Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts—often at low cost and high speed.
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