Every writer is a player in the marketplace for literature. Jonathan Paine locates the economics ingrained within the stories themselves, showing how the business of literature affects even storytelling devices such as genre, plot, and repetition. In this new model of criticism, the text is a record of its author’s sales pitch.
Sit in a circle facing each other, and ask everyone to take turns sharing stories. For the most productive way to plan and conduct story circles, refer to Chapter 2 of David Hutchens's book Circle of the 9 Muses.4 Use the buddy system.
Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.
Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could.
The Hero's Journey is the universal story formula hidden underneath nearly every great work of fiction. "The Hero's Journey of Story Selling" is Roy Furr's affectionate title for slightly different story formula, The Ultimate Selling Story.
It is a valuable handbook for sales managers and representatives. It is a teaching (not a preaching) tool that is humorous, instructive and memorable. The repeatable stories impart self-assurance and confidence.
Introduces steps for capturing and using customer success stories to grow a business or cause, with insight from such organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, and Make-A-Wish Foundation.
"Founder of sales training and development organization presents his theories about storytelling that he believes to be the most powerful way to connect to feelings of trust in others.
If you want to find yourself and your team in the winner's circle more often, this book is a must-read. Praise for Insight Selling “Wow! Even your most experienced strategic sellers will sharpen their game with these insights.
Story Your Way to Success in Direct Selling
A Complete Guide to the Book Publishers' World of Special Sales Brian Jud ... retreats, churches, book clubs, catalogs, church libraries, hospital gift shops, prison libraries, religious stores Religious, Family Life, Inspirational, ...