Evangelicals Incorporated: Books and the Business of Religion in America

ISBN-10: 0674243978
ISBN-13: 9780674243972
Category: Religion
Pages: 304
Language: English
Published: 2019-12-03
Publisher: Harvard University Press
Author: Daniel Vaca

Description

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.

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