True Story: How a Pulp Empire Remade Mass Media
- ISBN-10
- 0674268016
- ISBN-13
- 9780674268012
- Series
- True Story
- Category
- Business & Economics
- Pages
- 321
- Language
- English
- Published
- 2022-07-19
- Publisher
- Harvard University Press
- Author
- Shanon Fitzpatrick
Description
Focusing on Bernarr Macfadden, a bodybuilder turned publishing mogul, Shanon Fitzpatrick charts the rise and export of US mass media and consumer culture. Macfadden’s magazines—featuring fitness tips, celebrity gossip, and sensational “true” stories—created an enduring editorial template and powered worldwide demand for interactive American media.
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