Every writer is a player in the marketplace for literature. Jonathan Paine locates the economics ingrained within the stories themselves, showing how the business of literature affects even storytelling devices such as genre, plot, and repetition. In this new model of criticism, the text is a record of its author’s sales pitch.
Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.
Sit in a circle facing each other, and ask everyone to take turns sharing stories. For the most productive way to plan and conduct story circles, refer to Chapter 2 of David Hutchens's book Circle of the 9 Muses.4 Use the buddy system.
The Hero's Journey is the universal story formula hidden underneath nearly every great work of fiction. "The Hero's Journey of Story Selling" is Roy Furr's affectionate title for slightly different story formula, The Ultimate Selling Story.
Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could.
Introduces steps for capturing and using customer success stories to grow a business or cause, with insight from such organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, and Make-A-Wish Foundation.
"Founder of sales training and development organization presents his theories about storytelling that he believes to be the most powerful way to connect to feelings of trust in others.
In Selling From the Heart, Larry coaches readers to build meaningful relationships in natural ways by discovering their authentic selves and offering that authentic perspective to clients.
energy to hide things, and my energy is better spent serving people, not stealing from them. If I had agreed to do this, I'd never be able to look that client in the eye or hold my head high. For Jane, and for all exemplary leaders, ...
It's a daunting task, compounded by the fact that they're under intense pressure to deliver immediate results. What Jill Konrath calls agile selling is the ability to quickly learn all this new info and then leverage it for maximum impact.
You’ll love this book, you’ll use it, and you will improve your sales.” —Anthony Iannarino, bestselling author of The Only Sales Guide You’ll Ever Need and The Lost Art of Closing, “In Exactly How to Sell, Phil M Jones provides ...