Marketing Strategy

Marketing Strategy
ISBN-10
0684831910
ISBN-13
9780684831916
Series
Marketing Strategy
Category
Business & Economics
Pages
216
Language
English
Published
1998
Publisher
Simon and Schuster
Author
Steven P. Schnaars

Description

The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.

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