Power Pricing
- ISBN-10
- 068483443X
- ISBN-13
- 9780684834436
- Category
- Business & Economics
- Pages
- 371
- Language
- English
- Published
- 1996
- Publisher
- Simon and Schuster
- Authors
- Hermann Simon, Robert J. Doan
Description
Explains the disadvantages of using standard markups or letting competitors set the prices, and explains how a more sophisticated pricing strategy can increase profits and competitiveness
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