The Message Matters: The Economy and Presidential Campaigns
- ISBN-10
- 0691139636
- ISBN-13
- 9780691139630
- Category
- Business & Economics
- Pages
- 236
- Language
- English
- Published
- 2009-07-26
- Publisher
- Princeton University Press
- Author
- Lynn Vavreck
Description
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
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Other editions
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- 2009
- 205 pages
- Paperback
- Princeton University Press
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