Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
- ISBN-10
- 0692142606
- ISBN-13
- 9780692142608
- Pages
- 508
- Language
- English
- Published
- 2017-12
- Author
- Ilya Katsov
Description
A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
