Going Live: The Ultimate Guide to Corporate Event Planning contains real-world event education for those planning to jump-start their event-planning career and gain insider secrets into the world of corporate event planning. This textbook, written by event-planning professionals for students, includes: The 7 Steps to a Successful Event Destination and Site Inspection How to Book Killer Entertainment Food and Beverage Selection Event Management: Risk and Safety If you're looking to start a fun, fast-paced career in corporate event planning, this book is for you. Darren W. Johnson, CSEP, is a seasoned veteran in the special event industry and a frequent speaker on corporate event management. He has appeared on FOX, ABC, CBS, and NBC affiliates nationwide and been featured in Yahoo Finance, the Miami Herald, and CBS MoneyWatch. Darren is the founder of The Event U, an organization providing education and training in event planning and management. For more information, visit http: //TheEventU.com.
企業活動專案管理: 在會展產業的運用
本书介绍了节事产业中的整合营销传播的方式,节事营销传播工具的介绍和评估,分析作为企业传播工具的节事的执行。
Become an event planning pro & create a successful event series
This book is also an empowering guide to leadership, communication, partnership and visionary thinking.
Now in a fully revised and updated new edition, this is still the only textbook to introduce the fundamentals of sport facility and event management alongside each other and in a global context.
The importance of Sport Tourism as a developing science and Sport Events specifically is on the increase. This is especially true when experts say that sport tourism is big business.
FCS Marketing Communication: Level 2 – Laricia Smit et al (2006) Handbook of Public Relations – 8th Edition – Skinner, von Essen, Mersham&Motau How to organize effective conferences and meetings – David Seekings (1999).
... quality management? 3. What advice would you give an event organizing subcommittee to develop quality policies for a recurring major event? ... Oakland, J. and Morris, P. (1998) Pocket Guide to TQM: a Pictorial Guide for Managers.
Event Studies is the only book devoted to developing knowledge and theory about planned events.
With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle.