This program can help your students become successful in creating and running a small business.
Small Business Management in the 21st Century
Here’s how: Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges.
The authors designed this book with a "less can be more" approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.
Learn more. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life.
This text incorporates current theory and practice relating to starting, managing, and growing small firms.
Kelly'S deliGht (heWitt, tX)10 After graduating from college, Patrick Linstrom knew he needed to do something to help pay off his student loans. He had an idea for a product that he wanted to sell that was not quite available yet: ...
Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text.
In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations.
Company CEO Todd Novaczyk , a former Wendy's franchise owner , had bought the ... The deal to convert some Pannekoeken restaurants to Yankee Diners fell ...