Telecommunications: An Introduction to Electronic Media

Telecommunications: An Introduction to Electronic Media
ISBN-10
0697355063
ISBN-13
9780697355065
Series
Telecommunications
Category
Broadcasting
Pages
468
Language
English
Published
2000
Publisher
McGraw-Hill Humanities, Social Sciences & World Languages
Author
Lynne S. Gross

Description

Teaches students the essentials of telecommunications, whether they are consumers or media practitioners. This book divides into two main sections, focusing on the various media forms (commercial radio, cable television) and focusing on the functions of media (programming, advertising). It offers a glossary to help readers with unfamiliar terms.

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