Winning Elections in the 21st Century
- ISBN-10
- 0700622764
- ISBN-13
- 9780700622764
- Category
- Political Science
- Pages
- 304
- Language
- English
- Published
- 2016-04-04
- Authors
- Dick Simpson, Betty O'Shaughnessy
Description
Winning Elections in the 21st Century uses current research findings and firsthand experiences to explain the most important elements of campaigning, including campaign organization, raising money, mobilizing voters, media relations and effective use of the Internet and social media. Candidates and students of electoral politics will find insights in this accessible book
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