Marketing Decision-Maker
- ISBN-10
- 0702125997
- ISBN-13
- 9780702125997
- Category
- Information storage and retrieval systems
- Pages
- 142
- Language
- English
- Published
- 1991-12-01
- Authors
- Leyland F. Pitt, Leyland F. Fit, Derek Bromfield
Get the book
Similar books
-
Marketing Decision Marker Park
By John Samuel BinghamMarketing Decision Marker Park
-
Marketing Decision Maker
By John BinghamMarketing Decision Maker
-
Marketing Management Support Systems: Principles, Tools, and Implementation
By Berend Wierenga, Gerrit van BruggenConsequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems.
-
Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
By Gerrit Harm van Bruggen, B. WierengaMarketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
-
Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
By Berend Wierenga, Gerrit H. van BruggenMarketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
-
The Marketing Decision Maker from MKIS to MDSS
By Leyland F. Pitt, Derek BromfieldThis text focuses on the harnessing of technological developments to enable marketeers to gather and use information to retain competitive superiority.
-
Marketing Decision Models
By Randall L. Schultz, Andris A. ZOLTNERSIncludes bibliographical references and index.
-
Marketing Research: A Decision Maker's Tool
By ShaoMarketing Research: A Decision Maker's Tool
-
Marketing Analysis & Decision Making: Text and Cases with Spreadsheets
By Darral G. ClarkeMarketing Analysis & Decision Making: Text and Cases with Spreadsheets
-
Information-driven Marketing Decisions: Development of Strategic Information Systems
By A. Coskun SamliHow to generate information from data and convert it to useful knowledge as the basis for successful marketing decision making.