The Marketing Decision Maker from MKIS to MDSS
- ISBN-10
- 0702130427
- ISBN-13
- 9780702130427
- Category
- Marketing
- Pages
- 209
- Language
- English
- Published
- 1994
- Authors
- Leyland F. Pitt, Derek Bromfield
Description
This text focuses on the harnessing of technological developments to enable marketeers to gather and use information to retain competitive superiority.
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