Introduction to Travel and Tourism Marketing
- ISBN-10
- 0702156361
- ISBN-13
- 9780702156366
- Category
- Tourism
- Pages
- 252
- Language
- English
- Published
- 2001
- Publisher
- Juta and Company Ltd
- Authors
- Johan Wilhelm Strydom, J. Alf Bennett
Description
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Get the book
Similar books
-
FCS Science of Tourism L2
By Marina Pearson, Nellie SwartHealth services are essential for offering medical help to tourists and staff . Sanitation is essential for the health of tourists and staff .
-
Tourism
By Bruce Tamagno, Anna-Louise Allen, Jillian WrightThis simulating series has proved highly successful over many years and each topic remains fresh and stimulating. Each topic is carefully selected to address state and territory curricula variants.
-
Coopetition: Global Tourism Beyond the Millennium: Charting the Course for Education, Government, and Commerce
By David L. Edgell, R. Todd HaenischCoopetition: Global Tourism Beyond the Millennium: Charting the Course for Education, Government, and Commerce
-
Legal Basis for State and Territory Tourism Planning
By Michael Davidson, Lisa RuhanenLegal Basis for State and Territory Tourism Planning
-
Tourism Planning: Policies, Processes and Relationships
By Colin Michael HallThe new edition of this text is positioned - through its broad coverage, accessible style and presentation, and practical application - as the core learning resource for students of tourism planning.
-
Tourism: Principles and Practice
By Chris CooperThe text has been updated to take into account developments such as growing concern for climate change and the maturing response of tourism to the safety and security of tourists.
-
Introduction to Tourism: Dimensions, and Issues
By Colin Michael HallThis edition has been revised to reflect events, developments and literature of modern times (including 11 September 2001), as well as dealing with a range of additional issues and challenges that confront the industry.
-
Introduction to Tourism: Development, Dimensions and Issues
By Colin Michael HallIntroduction to Tourism: Development, Dimensions and Issues
-
Tourism Planning and Policy in Australia and New Zealand: Cases, Issues and Practice
By Colin Michael Hall, John Michael Jenkins, Geoff KearsleyStudies the supply of the tourism product, and the impacts of tourism on destinations, by examining case studies of contemporary tourism planning and policy in two countries.
-
Tourism: Principles and Practice
By John Edward Fletcher, Alan Fyall, Stephen WanhillThis text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice.