Communication Research: Techniques, Methods and Applications
- ISBN-10
- 0702156418
- ISBN-13
- 9780702156410
- Series
- Communication Research
- Category
- Language Arts & Disciplines
- Pages
- 379
- Language
- English
- Published
- 2002
- Publisher
- Juta and Company Ltd
- Author
- G. M. du Plooy
Description
Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.
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Other editions
-
- 2009-01-30
- 472 pages
- Paperback
- Juta and Company Ltd
-
- 2014-02-25
- 448 pages
- Paperback
- McGraw-Hill Education
-
- 2010-03-01
- 432 pages
- Paperback
- McGraw-Hill Education
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