Personal Selling

Personal Selling
ISBN-10
0702166367
ISBN-13
9780702166365
Series
Personal Selling
Category
Sales presentations
Pages
280
Language
English
Published
2005-09
Publisher
Juta and Company Ltd
Authors
M. C. Cant, C. H. van Heerden

Description

Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.

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