Communication Research: Techniques, Methods and Applications: 2nd Edition

Communication Research: Techniques, Methods and Applications: 2nd Edition
ISBN-10
0702177105
ISBN-13
9780702177101
Series
Communication Research
Category
Communication
Pages
472
Language
English
Published
2009-01-30
Publisher
Juta and Company Ltd
Authors
G. M., Gertruida M. Du Plooy

Description

This book deals with both qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling, measuring, questioning and observing); and the procedures followed when applying a research design and interpreting research data. Various research techniques and methods are applied to conducting research of advertising, mass-media audiences and mass-media efficiency, and to conducting research in organisational and development contexts. The publication ends with a framework of scientific criteria and guidelines that can be used when planning and writing a research report, as well as when analysing and evaluating published research reports. Against the background of outcomes-based education, the aim of this publication is to enable learners to develop and acquire the following learning outcomes: research skills, problem-solving skills, communication skills, environmental literacy, developing a macrovision, self-responsibility skills, and developing individual, moral and ethical values as part of lifelong learning. Towards achieving these outcomes, and to accommodate different learning styles, the publication follows an interactive approach and contains several learning aids, such as marginal notes, executive summaries, self-evaluation and portfolio tasks, as well as guides with criteria that can be used by learners, teachers or examiners to assess the achievement of learning outcomes and performance.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Building Communication Theory
    Building Communication Theory
    By Dominic A. Infante, Andrew S. Rancer, Deanna F. Womack

    Steier , Duncan Stanton , and Todd ( 1982 ) studied “ normal ” and “ addict ... members take sides and deal with conflict ) behavior of these families .

  • Speech Communication: Student Activities Workbook
    By Pamela J. Cooper

    Speech Communication: Student Activities Workbook

  • The Language of Conflict and Resolution
    By William F. Eadie, Paul Edward Nelson

    This volume is based on a series of lectures titled The Language of Conflict and Resolve held weekly at the Smithsonian's campus in Washington, D.C. The lectures? intend was to gather the leading communication scholars whose work involved ...

  • The Art of Christian Promotion
    The Art of Christian Promotion
    By William Proctor, Paul Moore

    The Art of Christian Promotion

  • True colors 2. [4]: Audiocassettes
    True colors 2. [4]: Audiocassettes
    By Longman Group Limited

    The True Colors Audiocassettes or Audio Program provides extensive listening practice, task listenings, and opportunities for student repetition and comparison with native speaker models.

  • An Introduction to Human Communication: Understanding & Sharing
    An Introduction to Human Communication: Understanding & Sharing
    By Paul Edward Nelson, Judy C. Pearson

    From Gloria J. Galanes and John K. Brilhart , Communicating in Groups , 2d ed . Copyright © 1993 Times Mirror Higher Education Group , Inc. All Rights Reserved . Reprinted by permission . Manufacturing Division Sales Division Sales ...

  • True Colors: An EFL Course for Real Communication
    True Colors: An EFL Course for Real Communication
    By Jay Maurer

    This is part of a five-level course for young adult and adult learners, specifically designed for international students.

  • An Introduction to Human Communication: Understanding and Sharing
    An Introduction to Human Communication: Understanding and Sharing
    By Paul Edward Nelson, Judy C. Pearson

    Fromme , D. K. , Jaynes , W. E. , Taylor , D. K. , Hanold , E. G. , Daniell , J. , Rountree , J. R. , & Fromme , M. L. ( 1989 ) . Nonverbal behavior and attitudes toward touch . Journal of Nonverbal Behavior , 13 , 3-14 .

  • Mass Communication: A Sociological Perspective
    Mass Communication: A Sociological Perspective
    By Charles Wright

    Jon Miller and Thomas Barrington employ a specific theoretical “ model ” and statistical analysis ( a procedure called ... Jon D. Miller and Thomas M. Barrington , “ The Acquisition and Retention of Scientific Information , ” Journal of ...

  • Annotated Instruction Ed: Aie Intro Human Communication
    Annotated Instruction Ed: Aie Intro Human Communication
    By Pearson, Judy C. Understanding & sharing Pearson

    Annotated Instruction Ed: Aie Intro Human Communication