Media Studies: Media Content and Media Audiences
- ISBN-10
- 0702177660
- ISBN-13
- 9780702177668
- Series
- Media Studies
- Category
- Content analysis (Communication)
- Pages
- 674
- Language
- English
- Published
- 2007
- Publisher
- Juta and Company Ltd
- Author
- Pieter Jacobus Fourie
Description
Addressing both theory and method, this reference teaches the two interconnected areas of media content and audience response. Introducing the main paradigms and research techniques in these fields, the discussion deals with wide range of topics. In regards to content studies, students are introduced to semiotics, textual analysis, narrative, argument, and film theory; for audience studies, they are introduced to questionaires, field research, quanitative analysis, and psychological studies.
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