Price Management

Price Management
ISBN-10
0702197890
ISBN-13
9780702197895
Category
Business & Economics
Pages
156
Language
English
Published
2013-05-01
Publisher
Juta
Author
Ricardo Machado

Description

As the general public has become more aware of pricing and the pricing actions of organizations in recent years, the focus on pricing as a marketing decision area has intensified, and Price Management introduces the fundamental principles of pricing in a clear, accessible manner. The approach is that pricing is a long-term decision that must be made in a thorough and systematic way. Businesses should adopt a proactive approach to pricing in order to achieve their marketing and organizational goals.

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