Dictionary of Trade Name Origins
- ISBN-10
- 0710201745
- ISBN-13
- 9780710201744
- Category
- Business names
- Pages
- 217
- Language
- English
- Published
- 1983
- Publisher
- Routledge & Kegan Paul
- Author
- Adrian Room
Description
"This illustrated dictionary gives the stories behind over 700 everyday trade names, some of them internationally famous, from home medicines to everyday foods and drinks, and from High Street stores and shops to makes and models of cars, trucks and aircraft. An introduction explains how trade names are devised, and examines the linguistic and legal pitfalls of the process. Appendices consider special aspects of trade names creation."--Jacket.
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