Selling the Movie: The Art of the Film Poster

ISBN-10: 0711240248
ISBN-13: 9780711240247
Category: Advertising
Pages: 288
Language: English
Published: 2018-09-06
Publisher: White Lion Publishing
Author: Ian Haydn Smith

Description

"Selling the Movie takes us on a stunning visual journey through almost 150 years of movie history." - Daily Mail "An incredible illustrated history of the movie poster." - Hey U Guys Showcasing the best movie posters by the top designers in the field, this rich visual history of the film poster charts the evolution from the earliest days to the present, explaining how they were used to sell both films and the stars, and how they lured audiences to cinemas across the globe to make an industry. Understand how posters enhance the brand of a movie or a star, and how they represent the crossover between creatives with this stylish art book. With insights on movie genres, influential designers, Hollywood politics and the impact of typography, this visually stunning book reveals how a powerful advertising medium became an artform itself and changed the face of graphic design.

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