Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Defending New Zealand Pictorial: Ramparts on the Sea 1840s-1950s
Defending New Zealand: Ramparts on the Sea 1840-1950s
The Fortification of the Firth of Forth' describes the story of the great Forth Fortress from 1880 to 1977, when the final traditional defensive capabilities were abandoned. The authors combine...
Seacoast Fortifications of the United States: An Introductory History
Silent Sentinels
Em volta da torre de Belém: Pedrouços e Bom Sucesso