The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice, but to remember. This book is about making graphics memorable by using witty thinking. It argues that ideas which happen in the mind, stay in the mind. Beryl McAlhone and David Stuart begin by explaining what wit is and how it works. They make the case for wit in graphic design, seeing humour as the shortest distance between two people. The different routes designers can take are explainedincluding ambiguity, missing links, substitution and double-takes - to clarify the options available at the start of an assignment. A Smile in the Mind documents the power of intellectual playfulness as it invades even the corporate heartland of annual reports and the dry territory of technical literature. Designers can refer to examples for every category of graphics, from direct mail to information graphics, and for a variety of sectors from leisure and the arts to manufacturing and the law. For the finale, witty designers answer the big question: how did they get the idea? They offer a peep into their private working methods, as they check out word lists, look at things sideways, or put several jobs on the table at once. Gathering together the best examples of graphic wit over the past three decades, A Smile in the Mind shows work from over 300 designers in the USA, Britain, Europe and Japan.
Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world’s biggest brands and engages people with messages that matter.
Beginning with their first meeting over lunch at Lawrence Durrell’s Provencal home, Durrell and Jolan Chang—renowned Taoist philosopher and expert on Eastern sexuality—developed an enduring relationship based on mutual spiritual ...
A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
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Smile For No Good Reason by New York Times best-selling author Dr. Lee Jampolosky, is filled with simple things you can do to get happy NOW!
I am the sigh of the sea; The laughter of the field; The tears of heaven. So with love - Sighs from the deep sea of affection; Laughter from the colourful field of the spirit; Tears from the endless heaven of memories.
The possibility entertained in this book is that you can follow another path, in which learning about the brain's mechanics can widen one's self-awareness as powerfully as any therapy or meditation or drug.
His hope is that whoever reads this book will learn the options they have with cosmetic dentistry so they can transform their lives forever.
Raina Telgemeier's #1 New York Times bestselling, Eisner Award-winning graphic memoir based on her childhood! Raina just wants to be a normal sixth grader.
Inspired by the teachings of Thich Nhat Hanh, in