Advertising Today
- ISBN-10
- 0714843873
- ISBN-13
- 9780714843872
- Category
- Architecture
- Language
- English
- Published
- 2004-03-01
- Publisher
- Phaidon Press
- Author
- Warren Berger
Description
Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.
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