A complete bible to being media-wise - for business, schools and organizations. Judith Byrne offers expert advice on getting great media coverage, handling media interviews and becoming an ideal interviewee.
This book will appeal to businesses, authors, performers, speakers, agents, managers, non-profit groups, & those involved with P.R., marketing, advertising, or the media: a huge potential audience.
Recognizing the importance of preserving what has been written, Butterworth—Heinemann prints its books on acid-free paper whenever possible. ' """ '"' """ " Butterworth—Heinemann supports the efforts of American I&:%LEA[" Forests and ...
Would you like to get great publicity for your book without having to spend money on hiring a publicist? Do you think that you have what it takes to be your own publicist and run your own campaign? If so, this book will show you how.
This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4.
Finally, a working journalist shares the secrets of getting covered on the news!
45 Days to Power Publicity: Learn the Insider Secrets to Getting the Word Out
And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money.
For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.
An irreverent and useful how to business guide to Getting Publicity and Media written by longtime expert Monika Samtani.