The Political Marketing Revolution: Transforming the Government of the UK
- ISBN-10
- 0719063078
- ISBN-13
- 9780719063077
- Category
- Business & Economics
- Pages
- 244
- Language
- English
- Published
- 2004-10
- Publisher
- Manchester University Press
- Author
- Jennifer Lees-Marshment
Description
'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers.
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- 2004
- 244 pages
- Paperback
- Manchester University Press
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