... 89, 97, 284, 287, 289 Houston, F., 89,90, 200 Howard, R., 238 Howell, S., 36 Huber, G., 326 Hulbert, J., 236 Hurst, E., 250 Huysmans, J., 326 Ireland, N., 282 Ives, B., 325 Jacobson, R., 168, 169, 226 Jacquemin, A., 250, 282 Jagpal, ...
Econometric Models, Techniques, and Applications (2nd ed.). Englewood Cliffs: Prentice-Hall. Juster, T. (1966). Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design. Journal of the American Statistical ...
Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix models falling under four broad areas: - "New" or under-studied inputs and/or ...
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that ...
Studies in Consumer Demand - Econometric Methods Applied to Market Data contains eight previously unpublished studies of consumer demand.
Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing.
Inoue, A., 73, 75, 218, 220 Ives, B., 413 Jacobson, R., 52, 66, 117, 158, 314-15, 349, 390 Jagpal.H., 103, 115 Jain, A., 221 Jain, D., 207, 208, 211,339, 344-45 James, W., 221 Jansen, D., 137 Jarvenpaa, S., 413 Jedidi, K., 69, 169,322, ...
R-project.org/ package=RColorBrewer, R package version 1.1-2. ... Getting started with conjoint analysis: Strategies for product design and pricing research (3rd ed.). ... Objective criteria for the evaluation of clustering methods.
This 2001 book presents important and practically relevant quantitative models for marketing research.
Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.