Consumer Behaviour

Consumer Behaviour
ISBN-10
0724804277
ISBN-13
9780724804276
Series
Consumer Behaviour
Category
Consumer behavior
Pages
665
Language
English
Published
2001
Publisher
Prentice Hall
Author
Leon G. Schiffman

Description

This edition takes into account the research from Australia available through bodies such as ANZMAC and Australasian Marketing Journal. It provides an explanation of what consumer behaviour variables are and the types and importance of each.

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