Marketing
- ISBN-10
- 0730363244
- ISBN-13
- 9780730363248
- Series
- Marketing
- Pages
- 616
- Language
- English
- Published
- 2018-08-27
- Author
- G. Elliott
Description
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.
