First Steps in Retail Management
- ISBN-10
- 0732991625
- ISBN-13
- 9780732991623
- Category
- Marketing
- Pages
- 385
- Language
- English
- Published
- 2004
- Publisher
- Macmillan Education AU
- Author
- Mark Wrice
Description
This second edition continues to provide an invaluable introduction to retail management concepts for those progressing into management levels of retailing. The book is a practical text for use in conjunction with the relevant curricula and competency-based training resources.
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