Win Bigly: Persuasion in a World Where Facts Don't Matter
- ISBN-10
- 0735219737
- ISBN-13
- 9780735219731
- Category
- Psychology
- Pages
- 288
- Language
- English
- Published
- 2018-10-30
- Publisher
- Portfolio
- Author
- Scott Adams
Description
Scott Adams-a trained hypnotist and a lifelong student of persuasion-was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech-a hand gesture here, a phrase there-and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies. Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field-or if you just want to resist persuasion from others.
Get the book
Other editions
Similar books
-
Designing Preschool Interventions: A Practitioner's Guide
By David W. Barnett, Susan H. Bell, Karen T. Carey... 165 Thomson , C. , 52 , 59 Thurman , S. K. , 230 Thyer , B. A. , 308 Timberlake , W. , 165 Webster - Stratton , 237 , 251 , 253 , 366 Author Index.
-
Assessing and Treating Low Incidence/High Severity Psychological Disorders of Childhood
By Stefan C. Dombrowski, Karen L. Gischlar, Martin MrazikHaberstick, B.C., Lessem, J. M., Hopfer, C. J., Smolen, A., Ehringer, M.A., Timberlake, D., et al. (2005). Monoamine oxidase A (MAOA) and antisocial ...
-
The War Between Mentalism and Behaviorism: On the Accessibility of Mental Processes
By William R. UttalSome, like the “behavior systems” approach of Timberlake(1994)assume thatbehavior can be explained by a system of interactingmodules thatareeither built ...
-
The Psychology of B F Skinner
By William O'Donohue, Kyle E. FergusonHowever, there is clear evidence that this constant ratio does not always produce reinforcement (Timberlake & Allison, 1974). Second and, as we shall see ...
-
Finishing Well: Aging And Reparation In The Intergenerational Family
By Terry D. Hargrave, William T. Anderson... 30, 32 Thomae, H., 40 Thompson, L., 23-24 Timberlake, E. M., 16 Tobin, S. S., ... E, 33 Wolfe, S. M., 81 Wolinsky, M. A., 85 Zarit, J., 11, 30, 31, 32, ...
-
The Social Insects: Their Origin and Evolution
By William Morton WheelerLa Crisi Mondiale e Saggi Critici di Marxiano e Socialismo. Bologna, N. Zanichelli. ... TIMBERLAKE (P. H.): 1912. Experimental Parasitism, a Study of the ...
-
Principles and Practice of Behavioral Assessment
By Stephen N. Haynes, William Hayes O'Brien... 143 Tharp, R. G., 80 Thompson, R. H., 250 Timberlake, W., 308,309 Tingey, ... B. W., 70 Ries, B.J., 268 Robins, E.,298 Robinson, S. L., 91,244 Roper, ...
-
Dialogue Concerning the Two Chief Approaches to a Science of Life: Word Pictures and Correlations Versus Working Models
By William T. Powers, Philip J. Runkel... R.L., McGrath, Joseph E. McKeachie McPhail, Clark Miller, J.G. Mitchell, ... Jerry 469 Taylor 39 Timberlake, William 464 Tolman 72, 140, 142 Tucker, ...
-
Discovering Psychology: The Science of Mind
By John T. Cacioppo, Laura Freberg... 247 Fromme, H., 523 Frost, P., 106 Frost, R., 161 Fryer, R., 291 Fuhrer, D., 4 Fukuyama, H., 408 Fulbright, R. K., 486 Fulero, S., 440 Fuligni, A. J., ...
-
Psychology: From Inquiry to Understanding
By Scott Lilienfeld, Steven Jay Lynn, Laura Namy... C. 638 Ernst, D. 704 Ernst, E. 278 Esch, T. 110 Eslinger, P.J. 448 Esposito-Smythers, ... E. 197 Frontera, W. R. 408 Frost, J. 332 Frost, R. 699 Frost, ...