Managing Enterprise Content: A Unified Content Strategy
- ISBN-10
- 0735713065
- ISBN-13
- 9780735713062
- Category
- Business & Economics
- Pages
- 565
- Language
- English
- Published
- 2003
- Publisher
- New Riders
- Authors
- Ann Rockley, Pamela Kostur
Description
Provides concepts, strategies, guidelines, processes, and technological options to create content customized for a variety of customers and media types.
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