Sport Marketing
- ISBN-10
- 0736060529
- ISBN-13
- 9780736060523
- Series
- Sport Marketing
- Category
- Sports
- Pages
- 539
- Language
- English
- Published
- 2007
- Publisher
- Human Kinetics
- Authors
- Bernard James Mullin, Stephen Hardy, William Anthony Sutton
Description
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
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