Sport Promotion and Sales Management
- ISBN-10
- 073606477X
- ISBN-13
- 9780736064774
- Category
- Spor- Halkla ilişkiler
- Pages
- 339
- Language
- English
- Published
- 2008
- Publisher
- Human Kinetics
- Authors
- William Anthony Sutton, Richard L. Irwin, Larry M. McCarthy
Description
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
