Strategic Sport Communication
- ISBN-10
- 0736065245
- ISBN-13
- 9780736065245
- Series
- Strategic Sport Communication
- Category
- Business & Economics
- Pages
- 396
- Language
- English
- Published
- 2007
- Publisher
- Human Kinetics
- Authors
- Paul Mark Pedersen, Kimberly S. Miloch, Pamela C. Laucella
Description
This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.
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Other editions
-
- 2021-09-16
- 186 pages
- Ebook
- Routledge
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