The Rhetoric of Soft Power: Public Diplomacy in Global Contexts
- ISBN-10
- 0739142585
- ISBN-13
- 9780739142585
- Category
- Communication in politics
- Pages
- 300
- Language
- English
- Published
- 2012
- Publisher
- Lexington Books
- Author
- Craig Hayden
Description
The book explores the notion of soft power as set of theoretical arguments about power, and as a reflection of how each country perceives what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Soft power is discussed a means by which public diplomacy is justified and in the process, reflects arguments for how each state sees what is possible through soft power.
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Other editions
-
- 2011-11-15
- 310 pages
- Paperback
- Lexington Books
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