Hard Sell: The Evolution of a Viagra Salesman

Hard Sell: The Evolution of a Viagra Salesman
ISBN-10
0740750399
ISBN-13
9780740750397
Series
Hard sell
Category
Biography & Autobiography
Pages
210
Language
English
Published
2005-03
Publisher
Andrews McMeel Publishing
Author
Jamie Reidy

Description

Presents an insider look at the pharmaceutical industry from a former salesman of Viagra, discussing some of the questionable ways in which the drug was marketed and the tactics he used to persuade the doctors he visited to prescribe the drug.

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