Communicating for Change: Strategies of Social and Political Advocates

Communicating for Change: Strategies of Social and Political Advocates
ISBN-10
0742529738
ISBN-13
9780742529731
Category
Language Arts & Disciplines
Pages
270
Language
English
Published
2004
Publisher
Rowman & Littlefield
Author
John P. McHale

Description

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists--especially at the local level.

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